Testimonials
Sankey's (Tunbridge Wells) "It was a pleasure working with Target Ink, they made what appeared to be a really difficult task seem effortless without baffling me with science and technical jargon. Their designers are down to earth people who actually listen to your needs."
Noise Monster (Crowborough, Kent)"Target Ink supplied us with a design for one of our online ads, the whole process was stress free, it caught peoples attention and looked very professional, great job thanks guys!"
CM Woodworks (Paddock Wood) "On all the work they do for us they consistently deliver beyond our expectations and as such we would be happy and confident to recommend their services!"
Tigerlily (Southborough, Kent) "We are so pleased we appointed Target Ink to build our beautiful web site. They were always quick to respond, professional and a pleasure to deal with."
Showcase (Kent) "I have been working with Target Ink for just over a year now and have been extremely impressed with the quality of design and the brand identity that they have created for my company."
Blackmores (Hitchin) "Target Ink were extremely responsive to all our needs. A very professional service was provided and I would definitely recommend Target Ink."
Santon Management Services (Belgium) "We have used the services of Target Ink to design a new logo for our Atlas Assignment Manager software. With some of the worlds largest companies as our clients, it is important to have something that is seen as being professional"
STS Touring (Paul Collis)"Target Ink provided a professional friendly service with excellent advice and quick turnaround of ideas. We will certainly be doing more business with them soon"
At Target Ink, we take permission very seriously. By creating an account and agreeing to our Terms of Use, you are also agreeing to this anti-spam policy.
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
To send email to anyone using Target Ink, you must have clearly obtained their permission. This could be done through:
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An email newsletter subscribe form on your web site. |
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An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you. |
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If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that you would be contacting them by email AND they ticked a box indicating they would like you to contact them. |
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Customers who have purchased from you within the last 2 years. |
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If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic. |
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using Target Ink, you agree not to import or send to any email address which:
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You do not have explicit, provable permission to contact in relation to the topic of the email you’re sending. |
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You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself. |
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You haven’t contacted via email in the last 2 years. Permission doesn’t age well and these people have either changed email address or won’t remember giving their permission in the first place. |
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You scraped or copy and pasted from the web. Just because people publish their email address doesn’t mean they want to hear from you. |
Sure, some of these people might have given you their email address, but what’s missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won’t be effective and will more than likely see your email marked as spam by many of your recipients.
Every email you send using Target Ink must include the following:
| 1. | A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again. |
| 2. | The name and physical address of the sender. If you’re sending an email for your client, you’ll need to include your client’s details instead. |
Target Ink has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them:
| 1. | Until your account has been approved by a member of our team, every email you send will need to be approved. |
| 2. | Our software is directly integrated into the spam reporting systems for some of the biggest ISP’s like Hotmail and AOL. If you don’t have permission and someone marks your campaign as spam, we’ll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.25% of all recipients (that’s 25 complaints for every 10,000 recipients) your account will be terminated. This is a generous figure that takes into account false spam reports. |
| 3. | Our team verifies all large lists imported into our software. Until we’ve given it the all clear, you can’t send to it. |
| 4. | We monitor blacklists and our abuse accounts all day every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily. |
If we do discover that you’re emailing people without their permission, we will terminate your account with Target Ink immediately.
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognize who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer. It’s that simple.
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