When embarking on a new website for your business it is vital that you approach the task with the right set of outcomes. What is the website for? Who is going to using it? What do you want them to do, or learn whilst they are there?
Even more importantly, how are you going to capture their attention in those first few crucial seconds to ensure that they stay on the site long enough to make the effort and expense you have gone...
How long are you willing to wait for what you want? In a shop perhaps you’d be happy to join a queue, well, maybe not happy, but accepting. Online however, waiting time patience is a different story. Digital performance analytics firm Dynatrace has recently released research that suggests that nearly half of us won’t even wait for three seconds.
A fresh perspective can be a rare delight, especially when the subject matter itself is so familiar to the audience. In a recent art piece Oliver Curtis has managed to create a witty and thoughtful set of photographs of some of the most famous sites in the world - no mean feat given how often they have been snapped or sketched into 2D existence! How has he done this? Curtis has stood with his back to the monument itself and captured an insightful moment of what lies...
Businesses in Kent - Target Ink included - can benefit from getting involved with the newly launched Kent Business Card (KDC). Unlike most bottom line special offer websites, which can be a great way for businesses to make sales, a recent rise in local special offer companies, such as KDC, opens up a whole new door for not only business promotion, but also business to business deals.
The localised nature of the project means that...
There is currently an information war being played out at light speed through the cables and wireless systems that inhabit our world. It is a fight for data, or rather, a fight for data ownership and its associated uses.
Every year individuals and organisations are waking up to the potential uses of data to inform and direct research projects. Raw data is extremely powerful. We need look no further than Google and its vast range of free services...
How Pushing Business Objectives too Strongly can Alienate your Audience.
The anger of some Twitter users with its latest alterations spell out an important lesson for all businesses using social media - go in too heavy with your business objectives and you will alienate your audience.
Twitter has recently been reporting of its own death, with the hashtag #RIPTwitter making the rounds. Like big bands promise of their ‘last comeback tour’ reports of Twitter’s fading...
Google+ is a social media that has got a lot of flack from consumers. It is not a social media that many audiences use for personal social engagement, however, if you are a business owner it can be one of the most powerful and underutilized social media tools at your disposal.
In almost all business scenarios good social media use focusses on effective audience engagement. Work is put into developing a real connection with your target market. Energy and creativity is harnessed to make...
Vlogging is a powerful tool that helps you communicate a lot of information in a very concise way. It suffers less from competition for valued keywords and phrases than text only blogs, benefits from a much higher rate of engagement and can be shared across more forms of social media. Plus, social media that contains video content is some of the most valued and least crowded out there.
Did you know that the word blog is short for weblog? Or to put it another way, an online journal. Blogs started out as a way an individual could record and share their thoughts and feelings online, but were quickly adopted by business as a way of promoting their products.
Done well, blogs can create a connection with audiences and help to boost business presence online. Done badly, blogs can make people feel bombarded by corporate nonsense, or worse not be read at all. Here are our...
Do you own a smartphone? Chances are that even if you don’t, someone you know does. Despite this, the common public perception is that we are still using desktops as our most preferred way of accessing the internet. Why?
Sure, you might use your iPhone to check your e-mails, post a Facebook update or send the odd Tweet. But when it comes to important tasks like banking or making a purchase, most feel you can’t beat the desktop computer. Don’t they?
Today we are being attacked by branding everywhere we look. At home, in the office, during our commute. On average you will see upwards of 1,200 marketing messages every 24 hours.
That’s a lot of noise to filter but great brands manage to find a way through. Because all they need is a second, sometimes even less. How do they do it?
We have compiled a list of 9 key branding elements you need to know to get noticed.
Do you love reading interesting posts about new, exciting and awesome stuff. We do and that's why we try and make our posts not only informative but fun.
If you want to keep up to date with all Target Ink's news as it happens, why not check out our social medias. There's loads of phenomenal stuff for you to Comment, Like and Share... Why not follow us too, we'd love to have you onboard as an Inker.
Join our mailing list & follow us today:
There’s more to the life of a web designer than meets the eye. It can actually be quite tough sitting in front of a 27-inch Mac, recolouring pixels...seriously. And to make matters worse we work in an industry that is ever changing. Stay still and you’ll get left behind.
With that in mind we have identified 4 key things that every web designer needs to know to survive in this wilderness.
Email marketing might not be as popular as some modern online marketing techniques but it should be dismissed at your peril. Read on for 7 facts and tips to make the most of your next campaign.
First things first, email marketing is far from dead. It might be over shadowed by more ‘sexy’ online marketing avenues such as social media but one glance at your inbox should be proof it’s...
Congratulations to Lotty's Flowers for winning the Adobe Site of the Day Award.
Lotty's Flowers is an independent florist, including, weddings, corporate events and sympathy.
A Creek Creative associate artist, offering something truly unique for Kent and the South-East.
Charlotte is the owner of Lotty's with a passion for flowers her distinctive floral arrangements are designed and tailored for individual requirements. Fashionable modern designs or traditional themes with...
One of the first things every designer should invest time in is understanding how important typography can be. Whether it’s for a single logo or a 100 page brochure, correct typography is a fundamental aspect of all good design.
Once they have grasped this importance, they’ll then spend the rest of their careers trying to explain it to clients!
If you’re reading this because you’re a designer looking for solid reasons...
Infographics are a great visual medium for sharing data and insights in a way that is both fun and interesting to read. Their highly visual nature and ease with which they can be used to convey often complex information has made them extremely popular online with the media and businesses.
The ability to quickly and visually tell two sides of a story, offering data to support both sides of an argument in order to reach a conclusion, is a huge plus point of infographics.
Need a florist?
Lotty's are a professionally qualified independent florist company, offering something truly unique and contemporary for Kent and the South-East.
They are proud to be part of Creek Creative, an art and design community in Faversham. Like the other Creek Creative members Lotty's Flowers offer artistic and bespoke designs that are inspirational.
A term that has become universally associated with technology companies (despite describing any new business). The startup has seeped into popular culture. Buoyed by media reports of successful tech entrepreneurs making millions before they hit thirty and exaggerated portrayals in Hollywood.
Startups have also been stuck with some popular misconceptions.
We run through five of the most prevalent misconceptions that surround what happens...
Posted on: 21/06/2014 Categories: Business