Vlogging is a powerful tool that helps you communicate a lot of information in a very concise way. It suffers less from competition for valued keywords and phrases than text only blogs, benefits from a much higher rate of engagement and can be shared across more forms of social media. Plus, social media that contains video content is some of the most valued and least crowded out there.
Visual content: The key to killer social media
A picture tells a thousand words. Research by Jerome Bruner, a psychologist from New York University shows that people remember 10% of what they hear, 20% of what they read and a whopping 80% of what they see.
We also know that visuals massively increase the chances of content being shared. In fact posts, articles and tweets with images are over twice as likely to be shared on Facebook...
Infographics are a great visual medium for sharing data and insights in a way that is both fun and interesting to read. Their highly visual nature and ease with which they can be used to convey often complex information has made them extremely popular online with the media and businesses.
The ability to quickly and visually tell two sides of a story, offering data to support both sides of an argument in order to reach a conclusion, is a huge plus point of infographics.