Of course, rather than using this facility you could sign up with a full-service marketing agency and they often offer a variety of services from branding to social media and SEO. However, this can be a more costly solution, particularly if you are paying an ongoing monthly fee. Typically, you could be using the agency’s social media and SEO services regularly but there will be other facilities you simply don’t tap into that often – such as photography, app building or coding.
Many projects are only short-term. A particular campaign might need a landing page created for your website, email marketing, some eye-catching graphics and perhaps a social media campaign but these are elements you might only require occasionally. It doesn’t make sense to add specialist skilled people to your team on a permanent basis.
If you use the services of a marketing agency, you don’t get any control over the specialist the agency sends to you. In some cases, you might not even meet them, because you end up dealing solely your allocated client manager from the agency. This means you might feel the supplier doesn’t really understand what it is you need, as well as your business’ wider goals and ambitions.
We’d also argue that for cost reasons alone, a marketing agency will not have the funds to pay for experienced in-house experts. Typically, experience is in the owners of the firm. Getting a job in an agency might be that first career move for a fresh graphic designer, for example. They could be talented but not boast the years of experience your firm deserves.
Alternatively, if you required a photographer, Tick-It could put you in touch with Mimi Van Praagh, who boasts nearly 15 years of photography experience. As one of our clients at Target Ink, Muz from Muztrans, said recently: “With our website, we were looking for something current, different and eye-catching. Rob [Stevens from Target Ink] explained that getting good photography would be key and recommended Mimi Van Praagh. She spent two days with us and captured some really great photography. Having these shots has made a real difference to our website.”
You could argue that an agency would save you the time and effort of sourcing all these different experts. However, sign up with Tick-It and we will save you the frustration of finding specialists every time you have a new project. You will only pay for the services you need at that time, which will typically already save you money. We think working with Tick-It also offers more flexibility and agility – as you avoid the bureaucracy of working with a full-service agency.
We recognise that you need an individual expert for every element of your marketing and Tick-It gives you access to specialists – most of whom have already gained experience in an agency and are now set up on their own. You will also deal directly with that person from the initial meeting through to the eventual delivery.
You might argue that the team members at a marketing agency are used to working together and collaborating on projects; and, indeed, the agency will likely have some sort of project management tool in place. However, with Tick-It, we’ve created a space where everyone involved on that project can communicate and share updates – whether they are part of your own company’s marketing team, experts you use already or professionals you’ve been recommended via Tick-It.
Tick-It makes it easy to track what’s happening and streamline your workflows, as tickets can be raised for each step in the marketing process. This saves updates and jobs that need actioning being lost in an email trail, a snatched conversation in a corridor or on a Teams call. Everyone knows what’s happening and feels like a valued member of the team. Tick-It is an intuitive platform, providing the tools you need to manage projects, communicate and deliver high-quality results - without the hassle.
As marketing becomes increasingly complex, it’s unlikely that all the expertise you need can be provided by one marketing agency alone – so you might discover that the agency has to source the expertise you need from the marketplace.
Tick-It simplifies the process of collaborating with marketing professionals and it’ll save you vital time sourcing the perfect expert. While you have access to all our verified contacts, you are under no obligation to sign-up with them. In fact, you can ‘try before you buy’ by benefiting from a 30-minute free consultation with one of Tick-It’s expert service providers first.
Discover more here: https://www.tick-it.io
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