A Fresh Perspective Can Be A Rare Delight

August 16, 2017

A fresh perspective can be a rare delight, especially when the subject matter itself is so familiar to the audience.

In a recent art piece Oliver Curtis has managed to create a witty and thoughtful set of photographs of some of the most famous sites in the world - no mean feat given how often they have been snapped or sketched into 2D existence! How has he done this? Curtis has stood with his back to the monument itself and captured an insightful moment of what lies behind, or rather opposite our most prized works of art.

Oliver’s series is called Volte-face and in discussion with online magazine It’s Nice That, he explains that the collection

“invites you to turn around and see a new aspect of the over-photographed sites of the world – to send your gaze elsewhere and to favour the incidental over the monumental.”

The project takes in such stalwarts as the Eiffel Tower, the Pyramids of Giza, Mona Lisa at the Louvre and Stonehenge. Mixing the absurd and the humane the pictures not only inform the atmosphere around the places themselves, they also say something about how the sacred mixes with the everyday.

Fresh perspectives can be hard to come by, it takes skill to put aside a pattern of thinking and lift something in a fresh direction.

Here at Target Ink that’s what we help our customers to do - see their business through the eyes of our design team, present their goals & work anew, captivating their customer base and clarifying their message. We may not photograph in the wrong direction, but we work hard to look behind, in front, left and right of your business to better understand what it’s all about.

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