Why curb appeal matters

August 11, 2023

A well designed and well-maintained website instils confidence and trust in your brand, products or services.

If you’re looking to sell your home, you don’t just call an estate agent and put it on the market. You’ll have already thought about why you’re selling your home – perhaps to downsize after your children have left home. Then you’ll also want your home to look the very best it can, to attract potential buyers. This could include doing any repairs, giving it a good clean and adding some curb appeal, such putting up some new hanging baskets. All of this will present your home in the best possible light, thus achieving the optimal price.

When it comes to the corporate world, a business owner will be encouraged to do broadly the same things when they are considering selling their business or seeking investment. The finances need to look good and any buildings should appear well maintained and clean.

As part of this process, it’s likely that their adviser might suggest an update or overhaul of the business’ website – to make it look the very best it can and give the impression, at least, of a professional, premium and valuable business.

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Here at Target Ink, we encourage business owners to have the very best website for their organisation - whether they are contemplating a sale or not.

We know that when your next business referral arrives, that potential client will have probably checked out your website. Face to face meetings are well and truly back on the agenda and you might have met somebody at a networking event, exhibition or at a pre-arranged sales meeting. You – or the person representing your business - might have made the best impression possible but the chances are the potential client will then do some quick research of their own, checking in on your social media channels perhaps and, most probably, clicking across to your website.

If your website doesn’t match up to the interaction they’ve already had with your business and it doesn’t represent your brand, then there will be a disconnect and you might lose that new customer. Your brand has to be consistent wherever it appears.

Here are some reasons why having a good website is important:

  1. Credibility and trust: A well designed and well-maintained website instils confidence and trust in your brand, products or services. Potential customers are more likely to trust and engage with businesses that have a reputable online presence.
  2. Showcasing your products and services: A website provides a platform to showcase your products, services and expertise. It allows you to present detailed information, alongside images and videos, which help potential customers to make informed decisions.
  3. Marketing and branding: A website is a powerful marketing tool that enables you to promote your brand and reach a broader audience. It can set you apart from your competitors.
  4. Customer service: Websites can serve as a channel for customer support, allowing them to reach out to your business. In addition, how your potential customers interact with your website provides valuable information. Here at Target Ink, we recognised that our case study section is the most viewed page on our website – so we have put increased resources into creating case studies.
  5. Recruitment and networking: Your website is a valuable tool for recruitment; attracting potential employees, partners or suppliers.
  6. Informative and educational: A website can be a hub for valuable content, such as blog posts, product and industry information, which can establish you or your business as an expert in your particular field.

Having a professional website which puts your business in the best possible light is so important nowadays – and not just if you’re looking for investment or want to sell your business. It will enable you to engage with a broader audience and create trust with customers, clients and stakeholders.

If your website isn’t providing that to your business, why not get in touch with our team at Target Ink

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