You have to know your audience and your craft. When it comes to colour, you have to know when and how to play it out and when and where to keep the volume low.
POP from Sagaform does just that. It pops. Colour is one of the most powerful weapons in the arsenal of the designer. It is essential to the successful practice of our trade. Knowing how to combine, contrast, draw attention to and away from spaces leads the observer on a journey. It draws them in, moves them along, or keeps them rested. In POP’s products your eye jumps to a bold splash of colour and then rests in the cooler pools of muted greens, greys and pinks.
That same jump between the restful and the arresting also takes place on the page. In graphic design we use colour to direct, divert and delay. The colour sets out the route for the reader on the page, signposting them to the information that matters, holding them still on the information that needs concentration and leading them back once their interest wanes.
As well as colour creating direction, it is also loaded with meaning. Reduced down, colours can become shorthand for feelings - blue for trust, green for nature and soothing, red or yellow for warnings & vibrancy. Orange is fun & impulsive. Never forgetting the impact of black, the spaciousness of white, or the tones and shades of all the options in between.
Design is both subjective and objective. As consumers, we know what we like and we know what design meets the peculiarities of our personality. But as a professional designers we also know what is objectively good. A design that perfectly meets its brief, takes the viewer to exactly where you want them to go, or cuts through conformity and still succeeds. Sagaform have turned the humble tea cup into an icon for getting colour right, it just pops.
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